Vanilla Rose SEO Campaign
The Brief
April 2009 - present
Vanilla Rose lacked both a prominent local ranking on search engines and any targeting for their main line of profit – weddings. The client charged us with increasing the efficiency of their PPC campaign along with achieving first page organic rankings for their core business.
SEO Results Delivered
We immediately enhanced the effectiveness and ROI of the PPC campaign whilst achieving first page organic rankings on Google, Bing, Yahoo and Ask for keywords such as ‘wedding florists London’.
- Wedding search traffic went up by 208%
- Enquiries from brides improved dramatically and continue to rise
SEO Synopsis
Over 8% of Vanilla Rose’s PPC campaign traffic was from irrelevant clicks. We tightened the campaigns focus, heightened the quality scores and expanded the keyword base whilst adding negative matches. For the SEO campaign we undertook complete onsite SEO including increasing download speeds, adding content, and improving the site structure.
