PI Expert SEO Campaign
The Brief
August 2010 - Present
Affinity Select Insurance Group realised they had a unique offering within the professional indemnity insurance market and set up PI Expert to exploit this. They came to us with a new website and wanted to reach the first page of Google for a variety of keywords.
SEO Results Delivered
We started to achieve Google page 1 rankings after 6 weeks (even surprising ourselves) and as a result traffic from professional indemnity keyword searches jumped immediately.
- Traffic to the site from the keyword ‘professional indemnity insurance’ jumped by 744% in the 3 last quarter of 2010
SEO Synopsis
We set up a road map of keywords starting with achieving first page rankings for profession specific keywords such as ‘architects’. To achieve first page rankings in this incredibly competitive market we set about a comprehensive offsite SEO campaign enlisting the help of our copywriters, programmers and SEO engineers.
