SEO Approach

Research, identify, setup and manage

Our approach is simple. First we want to meet you and make sure there is a good reason for you to invest in SEO. To do this we take several steps.

We want to talk to you and understand your business. We will strive to thoroughly comprehend your market, your competitors and how your business functions, your current/future aspirations, the type of clients you want more of, your overall approach to marketing, and how you deal with customers once you encourage an enquiry.

Once we fully appreciate the aforementioned points we can start to evaluate if SEO (search engine optimisation) is right for you. By understanding the audience you wish to target we can begin to research their consumer behaviour and what influences their decision making process.

We then conduct an SEO keyword study to make sure that people are using search engines to look for the product or service you offer. We use specific tools to identify how many people use search engines each month to look for companies in your sector. If there is robust search traffic for your product/service we can start to comprehend the potential reward that a prominent search engine position will bring to your business. If this reward is substantial we will put together an SEO proposal.

When putting together an SEO proposal there are two main aspects we consider – the keywords to target and the competitiveness of your market. By targeting the correct keywords we can expose your campaign to a relevant and large audience. By researching the competitiveness of your market we can predict how long it will take for a thorough SEO strategy to produce dominant search engine results.

We then construct an offer for you. Our SEO (search engine optimisation) proposals comprise of the keywords that we are going to target, a timeline for you to gage our search engine performance and a series of benchmarks for you to judge our performance. Our SEO projects do not have long fixed term contacts and allow you to pay on a monthly basis.

Once the campaign is live we visit all clients every three months to illustrate our work, talk through the results and define future strategy. SEO strategies should be evaluated, reviewed and expanded on a regular basis.