PPC Process
Research, identify, setup and manage
Once we have a thorough understanding of your reasons for exploring internet marketing we would start to study your sector and the PPC climate. We will analyse the traffic you could cultivate, the competitiveness of the bidding, the budget you will need to commit and the likely return you will receive If we believe PPC would be rewarding for your business we would then provide a PPC proposal.
PPC Traffic
Our first hurdle is to evaluate the volume of traffic you might expect from a PPC campaign in your sector. We use tools that give us specific monthly data on search engine traffic. We put together a study that will define our visitor expectations. If we are satisfied that a robust market exists for your product/service we then look into how competitive the PPC market is.
PPC Competitiveness
By using a variety of PPC tools we can decipher the how competitive any PPC market is. Once we have this data we can calculate the investment you would need to make to run an effective campaign. All markets differ in their expense, characteristics and tactics necessary for success.
PPC Keyword study
If we are happy with the potential of PPC for your business we move into studying the keywords that would bring the right customers to your site. We put together a comprehensive list of keywords we want to target along with the likely costs for each.
PPC and Your Website
To turn visitors into paying customers our PPC campaign is only one half of the equation. We study your website and advise you of any amendments we feel are necessary to enhance our PPC efforts.
PPC Proposal
If we are content with PPC as a solution for your business we construct a proposal for you. Our proposals consist of a price for constructing the campaign along with a monthly management fee. We ensure our proposal is clear on what we are targeting, how our success will be judged and the schedule for on-going reporting/reviews.
Building the Campaign
When constructing your campaign we utilise our learnings from studying your market, our experience in PPC and the philosophy this experience has cultivated. Below are some key areas we look at:
PPC Landing Pages
Search engine such as Google determine the price you pay per click you receive on a simple calculation. One of the elements of this calculation is the relevancy of the advert you place to the page it links to. The higher the relevancy is the higher your quality score will be. If you have a high quality score you will pay less per click. To maximise the benefits of this we often recommend you create landing pages for each advert we place. We have the in house expertise to do this for you.
Bids
As we have explained PPC is essentially an auction for the right to appear in the top positions. We study your market to maximise the reach of your budget whilst reaching a compromise on position and price per click.
Adverts
We construct adverts that entice the audience you are chasing. We tap into their mind-set, reflect your brand values and the browser to action.
Reviews, Reports and Meetings
We pride ourselves on the transparency of our PPC campaigns and the inclusive manner in which we run them. We provide weekly reports for clients supplemented by quarterly face to face reviews of the campaigns.
If you are interested in finding more about our services as a 360° internet marketing agency or to arrange a face-to-face meeting with one of our internet marketing experts please contact us today.
