Posts on: Pay Per Click

In a confusing online world of rules, guidelines and suggestions, follow these AdWords 10 Commandments to become at one with Google.  

I personally have found that over the last few years, Google searches are changing. Users aren’t typing in search terms anymore. They’re typing in questions. For example: while auto locksmiths may have previously had their ads triggered for searches such as ‘auto locksmiths Surrey’ or ‘car key replacement Sussex’, they may now be treated to search queries such as: (These are real examples by the way)…

Part 3  So here we are, the third and final part of my GDN blog. If you’ve been following these blogs, you should now have a tightly themed GDN campaign set up which is targeted to relevant placements. Although that process may have seemed like the most exciting experience of your life (I jest) this bit is even more exciting. This final installment of total brilliance will cover ad formats and re-marketing which are two of the best features of…

It seems Google are beta testing a ‘near match’ match type. This means you will be able to choose an option to include misspells, abbreviations, plurals, close re-writes and acronym variants in the terms your ad will appear for. Now although this all sounds quite boring, anyone who has written out a keyword list in exact or phrase, only to realise you then need plurals or abbreviations included as well will be quite excited at the prospect. As it stands,…

Part 2 Now you know the benefits of the display network from Part 1, I’m going to show you how to set up an effective Google display network campaign which will provide you with free brand awareness and a cheaper cost-per-click. The first thing to bear in mind is that the Google display network (GDN) targets ads differently to search campaigns. Even the keywords you use will be different so put what you know about search campaigns to one side…

If you’ve been following these PPC blogs, you will see that the topics follow the course of creating and optimising an Adwords account. These are written in such a way that any advertiser can follow the blogs as a step by step guide of how to use Adwords to its full potential. These blogs should give you the knowledge to build your own account, however if you find the theory too time consuming, you can enquire about our pay per…

So, you’ve got your Adwords account running (If you don’t, you can find relevant blogs on set up here) and you’re all excited because there are now stats in the table – Congratulations! Your advert has been seen! But the question is, has your advert been seen by the right people? If the following process sounds a bit labour intensive, PPC Management services are available but if you’re taking the plunge and managing your account yourself, pay attention! If you run a pet…

When it comes to structuring your Google Adwords account, you may think the account/campaign/ad group layout is confusing, but it’s really quite simple and VERY important in setting up your account. The structure of a Google PPC account is as follows: Campaigns should be thought of as large categories. So for example, if you sold shoes, you may wish to have two campaigns, or categories,  for ‘mens trainers’  and ‘womens trainers’. Ad groups are smaller catagories inside the campaigns. Therefore a…

Click fraud is a big problem for some online advertisers. Here, we explain what click fraud is and what is being done to prevent it. So, what is click fraud? Click fraud is the action of clicking on an ad with a motive other than having a genuine interest in the sites content. Clicks carried out with the intent of click fraud are called invalid clicks. What’s the point? If two competitors are both advertising through PPC, one company may…

So here we are, beginning at the beginning (as one should) with how to set up your Adwords account. If you’re not opting to use a pay per click management agency to set it up, it can be nerve wracking making sure you’re doing everything correctly so this should give you a hand… Step 1 . Visit Adwords.Google.co.uk (depending on where in the world you are) Step 2. Click the ‘Start now’ button that appears. Step 3. You will now reach this page: This page…