Posts on: Mobile Search

Coming soon! The Internet search engine giant announces Google Wallet. An Android mobile app that will make your mobile phone your wallet.

High Street stores have long since joined the Internet shopping revolution but they are fast getting to grips with the Social media revolution as well.  They can now use a local mobile advertising network through Chalkboard who are based in South East Asia and the US. The way this works is simple. When you are within a mile of the store their promotions will show up on your mobile automatically. This increases the chances of you walking in to that…

According to a recent study carried out by Google, consumers are “seeking local information, searching for answers with greater urgency than desktop, finding new ways to entertain themselves, and using phones as shopping companions.” The research was carried out in partnership with Ipsos OTX MediaCT who interviewed 5,013 adults between the age of 18-64 about their internet usage on a mobile device. The interviewees were asked a variety of questions around device usage, mobile search, web and commerce behavior and mobile…

Google has just announced a new feature that is currently only available in the U.S English edition, the feature is called “News near you” and as the name suggests it gives mobile users the chance to get the latest information and news stories relevant to their current location. Here is an example of “news near you” 

The emergence of mass market smart phones, the superb internet browsing experiences they offer, and the location data they provide have led to companies considering their mobile marketing strategies. Depending upon what sector you are in it is now essential to have an optimised mobile website. To bring this to life imagine somebody at home on their desktop searching for ‘coffee’ on Google. They might be after information on the best types of coffee, data on various coffee machines or…

In this blog post I want to talk a little about alternative content for mobile devices and different solutions for the various display problems that a designer is faced with. Depending on what industry your website is aimed at, you may find that they get a reasonable amount of views on mobile devices such as iPhones & iPads, BlackBerry’s, Androids etc. If you don’t know how to find out what devices your site is being viewed from, get Google Analytics…