Posts on: Facebook

Finally, the day arrives when Facebook plan to file papers with the US financial watchdog which will begin the process of becoming a publicly listed company. This looks to be one of the biggest share sales witnessed on Wall Street yet! They expect to raise around $10 billion with the flotation that makes the $1.9 billion raised by Google in 2004 look like small fry by comparison. The two companies lucky to be involved in this flotation will be predominantly…

Livefyre is an excellent commenting platform with some great features, they have really thought about the value of social engagement and search engine optimisation at the same time. You can go over to their website to find further details. But for now, here are some reasons why you should integrate Livefyre on your website: SEO Friendly Livefyre is the only scalable platform that makes your the UGC on your website crawl-able. This is a great feature as it can help you…

Klout is obviously promoting itself as the leading service in the social media sector. It has been integrated in some of the most popular social media monitoring tools such as Radian6. Previously, I demonstrated how easy it is to game Klout in a couple of blog posts. A lot of people agreed with my analysis but this time I thought perhaps I should ask a real world question to find out whether Klout is actually “useful” or not. So here…

Until now, it hasn’t been easy to choose exactly what you see in your News Feed. Maybe you don’t want to see every time your brother plays a game on Facebook, for example. Or maybe you’d like to see more stories from your best friends, and fewer from your coworkers. You also couldn’t hear directly from people you’re interested in but don’t know personally—like journalists, artists and political figures. With the Subscribe button, we’re making it easier to do both.…

After so much speculation in the press, finally we have confirmation that yes; Facebook and Skype have done a deal. So now you will be able to have a live video chat with your mates on Facebook. This definitely takes Facebook up a level! Only at the end of last month, June 28th, Google launched Google+ with its Hangouts application that lets you video conference with up to 10 people. Agreed that at the moment this new Facebook service is…

Google have certainly got their work cut out with Google+ and battling the social networking giants Facebook is no small task. They have tried before and failed, but signs with Google+ look more promising. One of the ways Google is trying to outperform its rivals is with its brand pages. The problem is that Advertisers drive traffic to their Facebook pages to promote their brand, but they are unable to track post-click engagement. Therefore they can’t qualify their spend, and…

Over the last few years Coca Cola has come up with some really clever social media campaigns. They have always been innovative and know exactly when, where and what technology they should utilize. Their latest campaign Face Look allows theme park, concert visitors to login into Facebook using nothing but their faces. Watch the demo below:

Here are world’s most popular Facebook fan pages. The brands you see below have heavily invested in social media to expose their brand to younger audience and they are growing in popularity day by day. I have created this list because next week I will be writing on certain strategies that are being used by big brands. I have a huge problem with brands driving traffic to Facebook, I will elaborate on this next week. Hover on each brand to…

Zynga one of the biggest social gaming companies in the world has filed for an IPO at £623m. The company employs just over 2,000 people and has grown to 148 million unique users per month in over 150 countries. In the filing Zynga’s CEO and founder Mark Pincus outlines his company’s core values as: Build games you and your friends love to play. Surprise and delight our players. Zynga is a meritocracy. Be a CEO and own outcomes. Move at…

In a previous post I explained how you can use Google Analytics to track social button and contact form on multiple pages. The previous code was implemented using GA’s _trackEvent method purely because back then Google did not have a specific method for social interaction tracking. In this post I will give you an overview of tracking social interactions with _trackSocial method which has recently been introduced to GA. _trackSocial is a GA method which essentially sends social interaction data…