Posts on: Internet Marketing

In these blogs I have spoken (Okay, typed. Don’t split hairs.) alot about Adwords but not so much about Google Analytics. A lot of people get a bit scared at the sight of Analytics. There’s lots of pie charts, lots of graphs and lots of percentages but much like the stock market, it can be your best friend if you understand it and use it to your advantage.

Google’s Penguin update was rolled out this week. It focuses on several things including, site-wide links that go against Google Webmaster Guidelines, spun content and over optimisation. If you think you have been hit by the latest update then there are a few things that you should consider doing before complaining to Google. 1. It is very likely that you would have recieved an “unnatural links detected” notice. Analyse your back link profile and single out any site-wide links from non-relevant…

Over the past few weeks there has been a lot of talk about “unnatural links detected” notices that are being sent to webmasters. If you have done a good job then you would have not seen the notice so here is what it looks like. Received a notice but no change in my rankings? The majority of sites which have received the unnatural links detected notice haven’t witnessed any major changes in their rankings, not yet anyway. In a way,…

Last year in his verbal testimony to US Senate Judiciary Subcommittee Yelp’s CEO stated that “the experience in my industry is telling: Google forces review websites to provide their content for free to benefit Google’s own competing product – not consumers. Google then gives its own product preferential treatment in Google search results.” The verbal testimony delivered by Yelp’s CEO was very charitable because Google doesn’t only give preferential treatment to their own products; they promote half-baked products that hurt…

Two Brand Activate solutions launching today: Active View: Advertisers have long looked for insight into whether consumers saw an ad on page 145 of a magazine, or switched the channel during a TV commercial break. It’s similar online, so we’re rolling out a technology, which will be submitted for Media Rating Council (MRC) accreditation, that can count “viewed” impressions (as defined by the IAB’s proposed standard, this is a display ad that is at least 50% viewable on the screen…

Larry Page has been back at the helm of Google for a year now and during this period he has tried to turn Google services in an integrated ecosystem. Larry has prioritized social networking and since the rather tricky launch of Google+, Google has tried to have a consistent look and feel across all their products. Google+’s user interface didn’t have anything unique but since it’s launch Google has had enough time to gather sizeable amount of data to analyse the user experience of…

Dominique provides a simple seo checklist which covers the basics of on-page optimisation

During a panel at SXSW Matt Cutts revealed that his team are currently working on a new update that penalises over optimised sites. Although Matt Cutts refers to this new update as something new, I don’t think that is the case. Over optimisation penalties have existed for a number of years i.e. high ratio of exact match anchor text leads to “drop 50″ penalty which means that if you have a high number of links with exact match anchor text pointing to…

I want to start this rather short post with a very bold statement. Pi is beautiful! Today is the 3/14 which means it is Pi Day and you would expect that a technology company that has maths coursing through its veins would actually celebrate Pi Day but Google would rather celebrate Akira Yoshizawa’s work by creating a doodle and sticking it on its homepage. The sheer beauty of this mathematical constant deserves a doodle let alone its importance in our everyday…

In a recent post titled Search Quality Highlights: 40 Changes for February, Google’s Amit Singhal wrote about some of the latest changes Google has introduced to its different algorithms including an amendment to its previously known Panda update. I have published a list of top 50 winners and losers of Google Panda earlier today and could not understand why Amazon.com was one of the top losers, it was a complete anomaly so I had to dig deep to see if I…